Alala: Created in New York City, Alala was born with the effortless cool, active woman in mind. Founder Denise Lee was training for her first triathlon in 2012, and was unable to pin down an athletic brand that satisfied her contemporary taste, so she went ahead and created her own. Alala fuses sleek, high-end style, with the flexibility and comfort that is essential for an active lifestyle; perfect for yoga, running, spinning, and even for a laid back brunch look!